The Hookup is a collaborative project reaching young people in California with valuable sexual and reproductive health information and linkage to local resources. Due to limited access to subscriber contact information, it has been a challenge to evaluate the program. The aims of this study were to determine the feasibility of using text messaging short message service, SMS as an evaluation tool for an educational text message-based program and to evaluate the program itself. All subscribers of The Hookup were sent four survey questions via SMS about age, gender, location, referral source and behavior change. An incentive was offered for completing the survey and an opt-out option was provided in the initial message. A total of The survey methodology initiated a high response rate from The Hookup subscribers.
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The first three questions had limited response options, while the fourth question was open-ended. The text evaluation was conducted on the day and at the same time that the usual weekly messages were released. The evaluation team additionally tracked response time for completing the survey and compared it to traditional survey data collection methods.
The three main questions that the evaluation of the program looked to answer were: 1 are we reaching target population California youth? Throughout the program, YTH collected aggregate process data during the first year of operations to track overall program usage.
This included the number of new subscribers, opt-outs, and clinic searches. In order to evaluate the program by answering the evaluation questions, in YTH and CFHC designed and conducted the following survey to understand the demographics of the population, how they heard about the program, and potential impact in terms of behavior change.
For the program evaluation, The Hookup subscribers were asked to answer four questions about their age and gender, location, referral source, and behavior change efforts using an SMS survey via their mobile phones Textbox 1. In total, Hookup subscribers were invited to participate in the survey, of those The results appear to indicate that The Hookup is reaching the target population of California youth with a higher female than male representation.
This finding has guided improved program promotion to reach males. Due to the multi-faceted promotion plan, the question assessing how users heard about the Hookup was left open-ended.
This has resulted in enhancing school-based partnerships for The Hookup promotion, as well as increased web-based promotion efforts. Feasibility of SMS Evaluation: with traditional data collection methods facing modern day challenges, using text messaging for short surveys can be an effective and efficient method.
This study demonstrates the feasibility of using text messaging for evaluating health campaigns in terms of response rates, turnaround time, and ability to reach the target audience. As compared to online surveys, the response rate was comparable and the turnaround time was much faster [ 1213 ].
The findings on sources of referral to Hookup indicate that teachers and other school staff have been key in promoting the uptake of this program among youth.
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The challenges to using SMS as a survey tool include fitting questions and potential responses within the character limit of text messaging and accounting for the loss of respondents as the number of questions increase.
Our findings indicate the need to keep the surveys short and the questions clear to minimize drop-out rates. Additionally, the methodology may have presented a selection bias in those who chose to respond, potentially posing a threat to validity. Although preliminary calculations indicate that this method could be cost-effective, more in-depth study is needed to conduct a cost-effective analysis of text messaging for program evaluation.
Using SMS messaging for prevention has high potential for reaching young people consistently and supporting their decision making process around their sexual and reproductive health. SMS messaging shows immense potential to increase access to free and low cost health care, and increase knowledge in the United States among hard to reach populations such as adolescents.
With text messaging being seen as a low cost, viable method of reaching communities with valuable information and critical resources, this study sheds some light on actual field experience through a functioning statewide campaign, as opposed to a pilot demonstration project. We would like to acknowledge the support from Hipcricket, a mobile marketing and advertising company that allowed us to use SMS to reach underserved youth and conduct the evaluation.
Conflicts of Interest: None declared. National Center for Biotechnology InformationU.
Published online Nov 3. Author information Article notes Copyright and License information Disclaimer.
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Nov 03, Evaluation of The Hookup: the data collected correlates with key Hookup program objectives, raising awareness/knowledge, increasing safer sex and condom use, and getting tested for STD/HIV among youth in California. The findings on sources of referral to Hookup indicate that teachers and other school staff have been key in promoting the uptake. HookUP tonight at susanneill.com, the best name in adult dating! Offering free adult personals, adult webcam chat for 18+. HookUP is the fastest growing online sex HookUP site. Millions of adult members looking for casual HookUP dating. The Hook Up Trade-in Program allows anglers to trade-in their existing gear towards credit for new gear. Here's how it works: Fill out the form (DOWNLOAD FORM) and list the gear that you would like to trade in as well as your return shipping address, and we will email you a Fed-Ex shipping label (or labels) for you to ship your gear to us.
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