The Hookup is a collaborative project reaching young people in California with valuable sexual and reproductive health information and linkage to local resources. Due to limited access to subscriber contact information, it has been a challenge to evaluate the program. The aims of this study were to determine the feasibility of using text messaging short message service, SMS as an evaluation tool for an educational text message-based program and to evaluate the program itself. All subscribers of The Hookup were sent four survey questions via SMS about age, gender, location, referral source and behavior change. An incentive was offered for completing the survey and an opt-out option was provided in the initial message. A total of The survey methodology initiated a high response rate from The Hookup subscribers.