Matt will discuss how, once he implemented a relationship marketing strategy, he was able to generate the majority of his business through word of mouth referrals instead of spending the bulk of his time going to networking events and trade shows. Kody Bateman: Hey everybody. This is Kody Bateman. Welcome to our Relationship Marketing Weekly show. I have a very special guest on with us today. But as you all are coming on from all of the United States, Canada, Australia, New Zealand, Singapore, several countries represented here today, just shout out. Say hi to us on this Facebook Live show.
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So traditionally - my company has been around for about - going on six years now and really working with individuals, really finding their best self and really identify who they are and how they show up. So a lot of that comes from different elements, different elements. A lot of the work that I work with is more on a spiritual level.
So initially, my way of coming about business was from networking events or just really understanding people and who they know that would be able to benefit from that kind of a series.
It triangulates a lot of information about them.
So when I came across SendOutCardsit was more so I was not recognizing people for their birthdays. Kody: OK.
May 23, This week's guest is Life Purpose Coach Matt Scherb from Oakville, Ontario. Matt will discuss how, once he implemented a relationship marketing strategy, he was able to generate the majority of his business through word of mouth referrals instead of spending the bulk of his time going to networking events and trade shows. What does a Dating coach do? A dating coach takes into account your needs and goals for your love life. And your coach helps you define the types of people that might be a good fit. This is especially important if you keep falling for the wrong people. With your coach you can explore issues with insecurity or anxiety that might be holding you back. May 03, Dating and Life Coach Recognition Week - May , (First Full Week in May) Drinking Water Week - May , (First Full Week in May) Flexible Work Arrangement Week - May , (First Full Week in May).
So in the past, you went to networking events. You texted. You emailed people and stuff like that. You got some pretty compelling stories. The significant impact that sending tangible touches out has done for your business. Just share a couple of those with us. Matt: Sure.
So it was in and around July of when I started using the system and it was really just for birthday cards. It was for thanking people for their business and thanking referral partners for passing referrals to me. So a birthday card, I spin it out three years later. This one card that I sent to an individual with a very unique name, she has never thrown this card away. I received 17 referrals from a card like this.
His contact details are right here on the back of the card. Kody: So yeah, I mean if you want to talk about effectiveness of marketing, I mean how you - you know, how do you argue with those kinds of results. This looks amazing. People crave the feeling of being appreciated and we hear all the time - you know, chances are this may have even happened with this lady.
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Your birthday card is the only birthday card and then we wonder why they become such referral machines for you. They felt appreciated by you.
May 01, Dating and Life Coach Recognition Week on May, Dating and Life Coach Recognition Week Exec Coaching Master's? Evening, Weekend and Online Classes to . Dynamic Life, Career & Dating Coach Markie is a Master's level coach with a positive, compassionate attitude towards personal growth. She has years of experience in helping people create real and lasting change in their lives and performing at the highest level of their potential. Be Kind To Animals Week: (First Full Week) Dating and Life Coach Recognition Week: Link (First Full Week) Drinking Water Week: Link (First Full Week) Flexible Work Arrangement Week: (First Full Week) Goodwill Industries Week: (First Full Week) Hurricane Preparedness Week: Link.
Matt: I went in to see a prospect once and just sitting with him. He had three years of my birthday cards on his desk. I had a birthday recently and so right here is a stack of birthday cards I received. Another stack I received and I got a whole another stack over there.
I never throw any of them away. Now business cards, I have to confess. You see what I mean?
It does. It makes a big difference.
Can you share those with us? I did get business from that. They would ask people for their email address and they would get disclosures and they would get emails. A card though is something that would have a little bit more of a tangible touch because it reminded of the event whether I had a picture of the booth or a picture of myself at the booth, working with them and talking to them.
It just created a different bond with that prospect.
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Kody: So yeah, we know that about 11 percent of emails get opened. A greeting card is 11 times more likely to be opened up than any other piece of mail that you get in the mailbox. You kind of know the power of a tangible touch in a little bit deeper perspective, the psycho - I want you to talk to us.
So I would like you to do it on the show. Can you just kind of educate us a little bit on what that really means? Matt: Well, OK, I will try.